By: Amanda Sutt
Amanda Sutt, CEO of Rock Paper Scissors in Lawrenceville, Ga., and previous Janus Forum facilitatorBy now, we all know that social media is here to stay. We have seen some platforms come and go, but no matter what comes next, you can bet we are going to stay connected as a culture. How many people do you know who check their Facebook or Twitter feed before they even get out of bed in the morning? Maybe you’re one of them! Either way, it’s pretty clear that people truly love social media.
With a culture that is so connected and willing to share, businesses and organizations can see that social media is more than just selfies, baby pictures, and Instagrams of breakfast food. There is huge potential to engage with new audiences, and some groups have found their niche. But for every group that is connected, there may be 50 more who are struggling to make it work. To avoid being one of them, take a look at these five common mistakes that businesses and organizations make when they are trying to find their social media niche.
Social media is not just about being out there. It is about being present in the conversation and engaging with people in new ways. Learn about your audience, start with a plan, and find your niche. When you begin to thoughtfully and strategically cultivate your business’s social media networks, you never know what amazing things you will discover.
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